"Walang kinikilingan, serbisyong totoo lamang"--GMA network's News and Current Affairs tagline. In news reporting and covering of events, news programs should be bias-free. As much as possible no emotion should be displayed in the delivery of reports, no comments on the side, no giveaway demonstration of preferences. That's news. They're just a presentation of facts as they happened when they happened (where they happened is a bonus!). But of course, this is not an absolute statement. Persons give the reports and the reports cannot be separated from the judgments and preferences of the persons covering and delivering them. However, a straight-forward objective account of the story should still be in order.
Have you seen GMA News and Current Affairs' TV spot? In it are splices of testimonies from the minority slash opposition slash marginalized people (Erap, Susan Roces, even the president herself who marginalizes herself in a ridiculous way by holding on to power? but that's another story!) saying that GMA's giving an even-handed coverage of their story. That GMA is truly "walang kinikilingan." That GMA does not blur facts or lead people on. They even have ABS-CBN's Maria Ressa, their arch-nemesis' head honcho for News and Current Affairs, declaring that GMA's coverage of the ULTRA tragedy fair. With more quotes from commentators affirming GMA's impartial treatment of the tragedy bolstering their claim that they truly are for service even transcending network rivalry boundaries.
Wait. Pause. Let's rewind that part.
If it were truly for the so-called "Serbisyong Totoo," what is the spot for? If the ULTRA-tragedy-sympathetic-"let's forgo of ratings and network wars first"-coverage really real, why include it in a plug whose purpose is to accentuate their noteworthy dedication to straightforward unbiased truth-telling? Why use the ULTRA tragedy coverage as basis for their commitment to truth and service? By using it, it stomps down the rival network by harping on the latter's folly for a spin to win more respect and confidence rom the viewing public! We then begin to wonder what the ULTRA tragedy coverage really was for? What is their siding with the minority really about? What is the real score behind "Serbisyong Totoo"? What is the real motive for such acts of so-called "true service"?
Ah, might it not be that the plug is really only [I rephrase the sentence above] to win more respect and confidence (slash ratings) from the viewing public using their acts of "service"? This in Filipino is what you call, "ginigisa sa sariling mantika." "Service" now becomes a vehicle for entertainment, to draw up the ratings. This is news making its own news! This is the story-making body making story about itself. A sham. What a shame!
News reporting however objective can never purely be bias-free. Worse, because it too is operating along the rules of the ratings game, news reporting will not just be a race for who gets the inside scoop first or the exclusive to this and that or the best and most comprehensive depiction of reality, News and Current affairs shows are no different from reality TV shows whose only objective is NUMBERS! (ratings, that is) by banking (pun intended) on the true experiences of the real people under the guise of "serbisyo" qualified by a hypocritical use of "totoo." News and Current Affairs becomes not a repository of facts, figures, and information anymore but a farcical narrative of real events concocted to suit the mass's taste with a tinge of light or heavy drama (depending on the projected story), action, and comedy narrated by actors whose facade is that of an angelic social worker.
What then is news? What is the truth? What is service? What is "Serbisyong Totoo"? News covering and reporting is not for service, it is the media's task, for crying out loud! We don't owe anything to GMA or to any news group for that matter; it is their professed responsibility to (and for) the nation! "Service" it isn't called. It is a responsibility which seeks no adulation.